Dogs (and their owners) queued up outside Jollyes pet store in Runcorn, Cheshire this morning for a blind date at “C’est Jollyes” – Britain’s first doggy dates diner.
At C’est Jollyes, dog lovers tucked into finest recipes and were, serenaded with Parisian love songs by a street accordionist.
The canine connoisseurs got to enjoy a three-course dinner featuring a menu from Jollyes Artisan Lifestage range including angus beef with sweet potato, venison and salmon, and duck with sweet potato.
The launch of “C’est Jollyes” came ahead of Valentine’s Day when all Jollyes customers can take their dog into their local Jollyes for a free sample of the Artisan Lifestage range.
First to the four-legged table of puppy love was Maisie, a beagle from Liverpool owned by Alix Johnson who already is prolific on Instagram at @Maisie_thepooch. She shared her first date with Odie a Jack Russel owned by Jollyes’ store manager of the year Lynsey Fearns.
“While music may be the food of love, for a Jollyes dog, there’s nothing quite like a bowl of Lifestage treats and good rendition of a Bach melody,” said Phil Turner-Naylor, Jollyes head of marketing.
The launch of C’est Jollyes came in the wake of a survey for Jollyes that showed men need to be on their best behaviour on Valentine’s Day or face a visit to the dog house.
Women are more likely to ditch their partner than their pet, in the poll for nationwide pet retailer Jollyes.
Asked about their relationship with their partner and their pet and which one they would ditch first, 53 per cent said they would ditch their partner against 47 per cent who would ditch their pet. Men were more loyal to their partners, with 63 per cent saying they would ditch their pet and 37 per cent saying they would ditch their partner.
Owners can take their dog into their local Jollyes nationwide for a free sample of the Artisan Lifestage range on Monday 14 February.
From modest beginnings in Enfield as a single store in 1971, Jollyes has now grown into one of the leading pet food superstores with almost 70 locations across the UK alongside a market-leading position in Northern Ireland.
From Perth to Plymouth, Newry to Norwich, at Jollyes customers can find anything for their pet, from pet food, pet toys and an array of pet accessories.
Customers are actively encouraged to bring their pets into store, while customers shop because Jollyes people are passionate about pets.
Potty about puppies and crazy for cats, no matter what the animal, store colleagues are always on hand to help with anything from product advice, to picking the perfect pet and accessories.
Many stores also run community clinics offering vaccinations and other advice from trained vets. And if one of Jollyes stores isn’t close by, there’s helpful advice on Jollyes website where you can ask the expert.
Jollyes was recently named Pet Retail Chain of the Year at the Pet Industry Federation Awards.