News Release

Monday 3 July 2023

New Belfast store opening soon as leading NI pet retailer Jollyes accelerates growth

Ten jobs created at second Belfast store on Boucher Road

Northern Ireland’s leading pet retailer Jollyes has announced it planned to open a brand-new store at Boucher Road, Belfast later this month.

Set to open its doors to customers on Saturday 29th July, Jollyes Boucher Road store will be its second in Belfast, its 14th in Northern Ireland and 92nd in the UK.

The new store will create 10 jobs and bring the total number of Jollyes colleagues employed in Northern Ireland to 180.

The paw-some location will cover 5,500 sq feet and will open at 55 Boucher Road, Belfast, BT12 6HR offering a wide range of pet food including a wide selection of frozen raw brands, pet toys, pet accessories, small animals and services including a Community Pet Clinic.

Following Jollyes million-pound veterinary investment, the launch of new Community Pet Clinics are providing affordable and accessible pet care such as vaccinations and microchipping services for customers across Northern Ireland. The inclusion of a Pet Clinic will be an exciting addition to Jollyes’ new Belfast location.

This store opening announcement comes as Jollyes recently confirmed record sales in its latest full year results for the 12 months to May 2023.

Sales overall rose by 33 per cent to £115.5m, with like-for-like growth of 17 per cent over the year to 29 May 2023.

Jollyes, the Pet People has big plans to accelerate its growth over the coming year, aiming to have 100 stores open by early 2024.

Regional manager Laura Hadden said “We can’t wait to welcome customers to our exciting new store as we continue to grow in Northern Ireland.

“Every one of our Jollyes colleagues in Northern Ireland loves to share their knowledge and pet expertise with customers and we can’t wait to deliver that amazing service and brilliant value to new pet parents on Boucher Road.”

To celebrate the opening of the Belfast Boucher Road store, Jollyes will host a Summer Pet Fest on Saturday 29th July allowing customers to join in the launch day fun.

Stay posted for more information on the store opening coming soon.

About Jollyes

From modest beginnings in Enfield as a single store in 1971, Jollyes has now grown into one of the leading pet food superstores with 84 locations across the UK alongside a market-leading position in Northern Ireland.

From Perth to Plymouth, Newry to Norwich, at Jollyes customers can find anything for their pet, from pet food, pet toys and an array of pet accessories.

Customers are actively encouraged to bring their pets into store, while customers shop because Jollyes people are passionate about pets.

Potty about puppies and crazy for cats, no matter what the animal, store colleagues are always on hand to help with anything from product advice, to picking the perfect pet and accessories.

Many stores also run community clinics offering vaccinations and other advice from trained vets. And if one of Jollyes stores isn’t close by, there’s helpful advice on Jollyes website where you can ask the expert.

Jollyes was named 2021 Pet Retail Chain of the Year at the Pet Industry Federation Awards and is nominated as best retailer under £250m turnover in the 2023 Retail Week awards. A full list of stores and advice for customers on owning a pet can be found at Jollyes