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- Why fresh food matters
- Real cats, real results
- What makes fresh food better for cats?
- How KatKin works
If you’ve ever worried about your cat’s fussy eating or weight, or their smelly litter tray, KatKin could be the game-changer your cat needs…
For most cat parents, their cats are far more than pets, they’re family. And just like any family member, they deserve the best, especially when it comes to their food. That’s where KatKin, the UK’s first fresh cat food brand, comes in. KatKin is on a mission to transform the way cats are fed and cared for with 100% fresh, real meat recipes that put their health and happiness first.
KatKin was founded with a simple yet powerful mission: to give cats the best possible nutrition through their food. Brother and sister duo Brett and Nikki started KatKin with the aim of offering a fresh, nutrient-rich option that mimicked a cat’s natural diet. Cats are obligate carnivores, which means they need meat to be their best. Unlike dogs or humans, cats can’t thrive on plant-based ingredients or carbohydrate-heavy recipes.
Driven by love for their own cats, they set out to fix this. KatKin was born, giving cats 100% fresh, real meat recipes that support their health. They worked hand-in-hand with expert veterinary nutritionists and scientists to create balanced, species-appropriate recipes that mirror cats’ ancestral diet.
KatKin’s team focuses on quality at every step of the process. Each ingredient is carefully sourced from trusted farms and suppliers, ensuring the meat is human-quality and free from unnecessary additives. The preparation process is designed to retain natural flavours and nutrients without the harsh processing often seen in other pet food. This means your cat is getting a diet closer to what nature intended, supporting better overall vitality.
Why fresh food matters
KatKin focuses solely on the kind of nutrition that makes a real difference. Think human-grade, protein-rich meat selected for its quality and essential, naturally occurring nutrients. It’s then gently cooked below 100°C to help preserve nutrient bioavailability, supporting the food’s ability to deliver essential nutrients to your cat.
Every recipe is:
● Made with 100% fresh, real meat. Prime cuts and juicy bits, nothing else
● Gently cooked to lock in vital nutrients
● Made fresh daily at the KatKin kitchen in Suffolk
● Completely free from fillers, grains or artificial nasties
It’s real food. The meat we eat. Served fresh from the fridge. Think of it as a home-cooked meal, formulated by vets and perfectly portioned for your cat. And there are six delicious recipes to choose from: Cluck (chicken), Gobble (turkey), Quack (duck + chicken), Splash (fish + turkey), Mooo (beef), and Oink (pork).
Fresh feeding also helps maintain proper hydration. Many cats naturally drink less water, which can lead to kidney and urinary issues. KatKin’s recipes have a naturally higher moisture content, which mimics the way cats would stay hydrated in the wild (via prey). And, by reducing the amount of empty calories and artificial ingredients, fresh food encourages lean muscle development and supports healthy weight management. This makes KatKin ideal not only for young, active cats but also for kittens and senior cats that need gentle, nutrient-dense meals.
Real cats, real results
95% of cat parents see their cat’s health improve with KatKin. Like more energy, a thicker, glossier coat and a less smelly litter tray. It’s health and happiness you can see and feel.
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Here’s just a taste of what cat parents are saying:
Healthy weight: “KatKin delivers everything Rosie needs to stay healthy, lose weight and keep it off. The vet is delighted.” – Carol + Rosie
Bowls licked clean: “Angel has always been a fussy eater. Now she meows for her food and clears her bowl, which she’s never done before!” – Niki + Angel
Settled tummies: “My cat is so much healthier – he’s not throwing up anymore. KatKin really suits his delicate tummy.” – Madison + Pancake
Less smelly poo: “Her poos are much less smelly – when they smell at all!” – Christine + Sophie
What makes fresh food better for cats?
Feeding fresh food isn’t just about tastier meals. It’s about real health benefits, too:
● Better digestion and fewer litter tray stinks
Cats aren’t metabolically designed to consume high amounts of carbohydrates. So KatKin doesn’t include any — and improved digestibility means more regular (and less smelly) poos.
● Shinier, thicker coats and fewer hairballs
Less shed and more shine, thanks to high nutrient density including amino acids, fatty acids and zinc.
● More energy and playfulness
Because of high-quality meat, selected for improved digestibility and bioavailability of nutrients.
● Healthier, easier-to-maintain weight
Thanks to the pre-portioned meals and high moisture content, which can help your cat stay fuller for longer.
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How KatKin works
Feeding KatKin is surprisingly simple, even if you’ve never tried fresh pet food before.
Here’s how it works:
1. Frozen for freshness: Recipes are frozen to lock in nutrients, just like human food.
2. Store in the freezer: Pop them in your freezer at home.
3. Defrost and serve: Move a tray to the fridge the night before, and it’s ready to serve in the morning.
4. One tray a day. Each KatKin tray has two meals, joined in the middle. Most cats need one meal in the morning and one at night. No mess, no waste, no fuss.
5. Easy transition: Most cats take to KatKin right away, but if your cat is a little cautious, try mixing it with their usual food at first.
KatKin makes it simple to give your cat the nutrition they truly need. Each pouch is perfectly portioned, so you can serve fresh, balanced meals without any hassle. With a variety of protein-rich recipes, you can choose your cat’s favourites and mix things up to keep mealtimes exciting. Every recipe is gently cooked, packed with flavour and designed to support their health and happiness. Whether you’re trying fresh food for the first time or stocking up on your cat’s go-to flavour, KatKin is ready to serve. Find KatKin in the freezer at your local Jollyes.