Being the UK’s Best Value Pet Superstore
Happy Pets for Less is our corporate mission, with value underpinning everything we do. For Jollyes, value is beyond pure price; there is massive value in the level of services we provide and the opportunity to enable customers to shop as they want to. Therefore, we’re focused on delivering the best value pet superstore in town. #
Price Value
Jollyes offers amazing value versus other pet superstores in the area. As a business, we are constantly reviewing our pricing to ensure that we are competitive and that customers get the best value shopping at Jollyes. The introduction of PETCLUB pricing enables us to provide even greater value for our customers.
We currently offer a 10% discount across both dog and cat food to our PETCLUB members and our measured pricing versus key competitors shows Jollyes to be 9% cheaper than Pets at Home and 8% cheaper than Tesco.
Our family of services offer competitive value versus our main competitors. At our Community Pet Clinics, we offer an initial vaccination from £44 for non PETCLUB members and £39 for PETCLUB members which is the cheapest in the market by far. Our microchipping service is £13, which is considerably cheaper than the other service providers in the industry. We offer a DIY dog wash in several stores for only £5, enabling pet parents to keep their pet clean for less.
Our own label brands also form a huge part of the value which we provide to our customers, offering high quality products at affordable prices. Our own label participation is at 33%, which shows that customers see the value in the products they buy.
Service Value
At Jollyes, we offer amazing in-store service and assistance to our customers by advising them on how they can help their pets. Customers see huge value in the levels of communication and advice which they receive from our colleagues.
Our trust pilot score is 4.8 with 87% of our scores at 5 stars and over 74k reviews which is massive compared to our nearest pet superstore Pets at Home who have a score of 3.3 with 63% at 5 stars, showing that our service value is considerably higher versus our main competitor.
Community Value
We work with a number of local charities and our broader brand partnership adds value to our local community. Our Paws for a Purpose campaign allows the business to support over 133 local charities across the country. Additionally, we work with BillyChip by helping the homeless feed their dogs. To date, we have issued over 35k trays of food to help pets in need. Most recently, we launched our partnership with the National Foundation for Retired Service Animals, helping those pets who served in emergency services and providing money to support their vet bills.
Convenience Value
Our shops are situated across the country with more set to open nationwide and we work hard to ensure that we are serving the local community. Additionally, customers are able to shop online or Click and Collect within 1 hour from their local store. The ability for customers to shop on a faster basis provides huge value as they can receive the products their pet needs when they need it.