Iams Senior & Mature Dry Dog Food Chicken 12kg

Product Code
Developed with veterinarians to provide a 100% complete and balanced meal to keep your favourite dog strong.
Developed with veterinarians to provide a 100% complete and balanced meal to keep your favourite dog strong.
Free UK Delivery On All Orders Over £29*

Iams Senior & Mature Dry Dog Food Chicken 12kg

Developed with veterinarians to provide a 100% complete and balanced meal to keep your favourite dog strong, Iams ProActive Health Dry Dog Food is the ideal food that will help keep your dog thriving for years to come.

Fortified with seven essential nutrients to keep your dog's heart healthy and strong; and enriched with antioxidants to help support an efficient immune system.

Tartar build-up and bad breath are reduced with crunchy kibbles that scrub your dog’s teeth with every bite, whilst omega-6 and omega-3 maintain a healthy skin and coat.

Iams dog food is formulated with prebiotics that work inside the digestive tract, to help promote healthy digestion and strong defences.

Contains 72% of high quality animal protein to help your dog maintain strong muscles.

Contains NO added artificial colours, flavours or preservatives.

Available in 2 pack sizes, 3kg and 12kg.



Dried Chicken And Turkey (27%, A Natural Source Of Glucosamine And Chondroitin Sulphate), Maize, Wheat, Sorghum, Barley, Animal Fat, Dried Beet Pulp (2.8%), Hydrolysed Animal Proteins, Dried Whole Egg, Brewer's Dried Yeast, Potassium Chloride, Fructooligosaccharides (.52%), Sodium Chloride, Sodium Hexametaphosphate, Fish Oil, Calcium Carbonate, Linseed.

Nutrition facts

Analytical Constituents

Protein (26%), Fat Content (10%), Omega-6 Fatty Acids (1.86%), Omega-3 Fatty Acids (.25%), Moisture (8%), Crude Ash (7%), Crude Fibres (2.6%), Calcium (1.2%), Phosphorus (1%).


Vitamins: Vitamin A (44933 IU/Kg), Vitamin D3 (1491 IU/Kg), Vitamin E (250 Mg/Kg), L-Carnitine (56.8 Mg/Kg), ?-Carotene (28.3 Mg/Kg).

Trace Elements: Basic Cobaltous Carbonate Monohydrate (0.48 Mg/Kg), Cupric Sulphate Pentahydrate (46 Mg/Kg), Potassium Iodide (3.3 Mg/Kg), Ferrous Sulphate Monohydrate (607 Mg/Kg), Manganous Sulphate Monohydrate (46 Mg/Kg), Manganous Oxide (33 Mg/Kg), Zinc Oxide (211 Mg/Kg).

Feeding guidelines

Daily nutrition for:

- large breed dogs (25-40 kg) from 6 years onwards

- giant breed dogs (> 40 kg) from 5 years onwards

20kg *, 220-240g of Eukanuba per day

25kg, 255-280g per day

30kg, 285-320g per day

35kg, 315-350g per day

40kg, 345-385g per day

45kg, 375-415g per day

50kg, 400-445g per day

55kg, 430-475g per day

60kg, 455-505g per day

65kg, 480-535g per day

70kg, 505-560g per day

80kg, 550-615g per day

90kg, 595-665g per day

100kg 640-710g per day

* For dogs < 20kg we recommend to feed Mature & Senior Medium breed

Your dog may eat more or less depending on age, temperament and activity level.

Free UK Standard Delivery*

On orders over £29*, only £4.95 for orders below £29. Excludes remote areas.

*fluctuations in demand or stock levels as well as weight restrictions, size restrictions and other contractual agreements mean that some products are not available for home delivery, and may be  ‘Instore Only’ or available to ‘Click and Collect’.

Guaranteed Weekend Deliveries

Only £10.50 for guaranteed Saturday or Sunday delivery. Available to mainland UK customers, excluding Northern Ireland. Place orders by 1pm Thursday for guaranteed weekend delivery.


Delivery to Remote Areas From £12

Standard delivery available to Scottish Highlands, Channel Islands, Isle of Man and Isle of Wight. For a full list of prices please visit our delivery page for further details.



If you are not completely satisfied with your order, you can return your goods within 30 days of receipt via post or your local Jollyes Petfood Superstore.


We are happy for you to return any products that you have purchased from us that are unused, in a resaleable condition and in their original packaging.  Unfortunately we are unable to accept returns of the following products: Personalised products, made-to-measure products, veterinary medicines including flea treatments & wormers, used food or unsealed CDs/DVDs or other recorded media.

Please visit our returns policy for further information.

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